Leave Your Mark by Aliza Licht: DKNY PR Girl's Career Advice Book MakesUs All Shine

There is something incredibly empowering about reading a book by someone you admire. If it's good, it has the power to inspire you to chase your dreams. Not only do you walk away from a book like that with confidence, but you also feel as if the book spoke to you and fed you the exact information and encouragement you needed at that time in your life.

That's a lot to ask for in two hundred and fifty (give or take) pages but that's exactly what I got from Aliza Licht's much-anticipated book, Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media. If you are at all familiar with Twitter, Social Media rock stars and/or fashion you most definitely know Ms. Licht better by her Twitter handle DKNY PR Girl. Who better to write a career advice book than the woman who practically made social media a thing for fashion and spearheaded the social media revolution?



This book is divided into four sections: How to get the job of your dreams, How to have a killer career, How to utilize social media effectively and Everything you need to know about personal branding. Each of these sections has tools, helpful advice and some of Aliza's own personal stories that illustrate each point. There is a lot of information and all of it is useful to anyone in any field and in any stage of their career. Though if this book happens to get into the hands of a college-aged reader, it would certainly put them well ahead of the crowd when it comes to interning and ultimately snagging their first out-of-school job. Also worth noting is that this book is the ultimate affirmation for those looking to change careers, as Aliza notably went from Pre Med to PR. She encourages young people to follow their natural paths and gravitate to what they love doing and a career will bloom out of that.

Aliza hits on a lot of important points such as how to cultivate a reputation that precedes you, how to network even when it's uncomfortable, and the importance of being confident (but never cocky). Many good take-aways, so read with a pen handy for note taking.

Licht, Twitter maven extraordinaire, comes across strongly as the ideal mentor, the perfect mix of personable/approachable/savvy/passionate while still maintaining the aura of superiority that comes from being an innovative leader. You can't help but want to grab a cup of coffee with her and pick her brain for a little while. Her knowledge is indispensable and well worth the price of this book.

Blogger note: I received this book from the publisher as a review copy, however I was in no way compensated for my opinion in the above review.